Value your brand - make the intangible tangible
People have transactions with your business, but they have a relationship with your brand.
Your brand is now a recognised asset on your balance sheet and is seen as being separate to and distinct from goodwill. If you are valuing your business and you are not including your brand as a separate, measurable asset, you are most probably undervaluing your business.
Every interaction a customer has with your business influences how they feel about you and your brand. These perceptions influence their behaviour and eventually that behaviour directly affects your bottom line. Therefore, any investment in your branding is a tangible investment in your financial performance.
Cultivator employs a versatile brand development tool kit that will help you realise the true value of your brands.
